Google Algorithms and Updates In SEO
Blog Post On Google Algorithm Updates
Google search engine updates
It is the changes occur in search engine optimization in the time
period of 2011. Google changes its algorithm in many ways to improve the
quality of the search results and to get quality search results for the user.
Through this we can get the trust of the user. To maintain the trust of the
user and to maintain the quality of the webpage Google introduced different
types of strong algorithm updates. Before doing this updation Google understood
the spamming and other activities done by the webmasters and the people who
practicing SEO. Against this malpractices from the webmasters google created
this strong algorithm updates. For this updates first they form a team. Matt cutt's was the team leader. And they bring strong algorithm
updates in google search engine. The first update of google was panda update in
2011.
GOOGLE PANDA UPDATE
GOOGLE PENGUIN UPDATE
In 2012 Google introduced penguin update against link spamming. Link spamming is the method used by the webmaster by achieving links from different websites and ranked their webpage in google search results. Web masters and SEO found that through this method they can easily rank their webpage , and link spamming became an everyday activity among them. Through this link spamming the webmasters cannot maintain the quality of the webpage by this the user getting low quality search results in the search engine. To stop this link spamming google introduced penguin update. Some serious link spamming activities are link exchanging. link building, comment spamming by black hat SEO's, wiki spamming, link building by guest blogging, building internal links etc. These activities can caught by google penguin update.
GOOGLE HUMMING BIRD UPDATE
Google humming bird was introduce in the year of 2013. This
updation made so many changes in the search engine, Its main specialty was that
it gives detailed information in the search results, it brings semantics search results in the search engine. The working of this update
include small amount Artificial Intelligence in their Google algorithm. Through
this when a person searches in an interactive way the search results will
be also in an interactive way like it deeply crawl the webpage and gives deep
information as the search result for the user, And it improves the quality of
the search results. Using Artificial Intelligence it introduced rank brain as next version.
GOOGLE PIGEON UPDATE
Google pigeon update was
introduced in the year of 2014. It is related to local ranking. If the SEO
targeting on local audience for a particular website then they must have to do
local SEO practices. This updation helps them to do such local SEO practices.
For some category of businesses google shows local or that specific location
visibility to targeted local audience for businesses like beauty parlor,
hospitals, hotels etc which needs more targeted audience.
The business website who needs more local audience should follow some instructions like:
1. We have to enter our
original address and details in Google my business we
get an verification code from google, type that verification code and get
verified.
2. If we promoting a
definite place in a webpage we have to enter the verified address, phone
number, pin code of that particular location.
3. Should be visible in
local directories.
4. Verified location map
should be embedded in the contact page of the website.
GOOGLE RANK BRAIN UPDATE
Google introduced rank
brain update in the year of 2015. Artificial Intelligence is strongly used in
this updation. For a particular product, different categories of people search
by different style. Economic category or by educational status etc define the
users search style. Users search maybe different from other users. All these
categories were understood by this update using Artificial Intelligence like a
genius and give necessary results for each users of different categories. This
updates finds the need of the need of the user and gives suitable search
results for the query.
GOOGLE PARKED DOMAIN UPDATE
Parked domain update
introduced by Google in April 16 2012. In this update parked domains and parked
websites will be listed. Here we can book a domain without creating a webpage.
The company which we are booking the website will provide us to book
without using the website as a parked domain. We can park that domain till when
we create the webpage. Parked domains do not contain any contents it only
includes some advertisements and links. In the earlier times parked domains are
also get indexed in the google search results. So to avoid this google changed
the algorithm and introduced this parked domain update.
GOOGLE EMD - EXACT MATCH DOMAIN UPDATE
It came to effect in the year
of 2012. It is not an important update when compare to other updates like
panda, penguin etc. Creating or booking website on the focusing keyword is
called Exact
Match Domain. when this website lacks the quality and
visibility of that webpage google remove this from google search results. This
update is mainly used to retain the quality of that exact keyword website.
GOOGLE PIRATE UPDATE
Google introduced this update
to remove duplicated contents, multimedia files like images, videos etc are
republishing the without permission and pirate update find this and remove it
from the google search results. If they publish or copy our contents we can
file a complaint under DMCA-Digital Millennium Copyright Act. Then Google check the
given complaint is valid or not, then it will suspend or remove from the search
result and send a message to the owner of that particular website and suspend
that website.
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