History and Evolution of Search Engine Optimization

Blog post on History and Evolution of SEO

Search Engine Optimization

This method is used to optimize a webpage, at the time of this optimization your webpage will process and get an outstanding organic traffic from the Google search engine Results. To understand more about the webpage it will scan or crawl. It is mainly used in digital marketing area where the business can easily get developed by this SEO technique. SEO checks the keywords and it ranked easily and produces in the moment recommendation. So that the marketers can understand trends in this area and they can modify their page using this ranking by the SEO.

WEB CRAWLING

Web crawlers used to scan its programs like a robot. Google crawl the webpage and scan its data's and takes a snapshot (cache) then keep this and save it in related databases (like libraries).

Example: spider, bots, Google bots, robots etc.

GOOGLE CACHE

Cache is storage like thing in SEO. Simply we can say that Google cache is the snapshot of a webpage after crawling.

INDEXING

Indexing means after crawling and catching the webpage should be stored in a relevant database according to their category.

                         HISTORY OF SEO

In the history of SEO first we have to understand the history of Google. Google has its origin in “BackRub”, it was begun in 1996 a research project by Larry Page and Sergey when they were both PhD students at Stanford University in California, Eventually in 1998 Google was launched. At that time Google search result is not very fast. When the user searches anything on the Google it will only receive after 24 hours through email of the user. Google was not famous or widely used by the users in early time till the year of 2000. In 11  September 2001 WORLD TRADE CENTRE ATTACK was happen at that time the Google is widely used by the people  went on searching about this attack but Google can't provide any kind of  relevant  results for the users, at that time Google thinks that why they cannot give the suitable results to the users. It is because Google bot was unable to crawl or scan and index it. Due to this problem Google take it as main issue and Google try to solve this  problem by the webmasters. Google by providing SEO starter guide to the webmasters to understand and making awareness of optimization. By this SEO become a practice among webmasters. Thereafter the web pages become crawlable by Google and index that webpage.

 

EVOLUTION OF SEO

As we see before in SEO history when google releases the SEO starter guide document  it become very helpful for the webmasters to achieve their target and the webmasters started practicing this SEO technique. By this method webmaster can easily list out the websites in more search results or the website that is more interacted by the user. By this SEO method more users visit the websites and they created organic traffic in the website. But some webmasters started misusing the SEO starter guide provided by Google. These webmasters wants their website to achieve more organic traffic and test their websites in the search. But that was not acceptable by Google.

First Google was niche specific or Content Specific. The specialty of this content specific search engine is that the website will rank in the search result by the occurrence of more focusing keyword in that content, and when the usage of maximum number of focusing keywords in that content the chance getting high ranked increases. This is a Black Hat SEO technique called Key Word Stuffing. When the webmasters try to use more keywords in their websites to get ranked by this that page will become quality less and it lacks about the information of that content in that particular website.

Due to this black hat SEO technique done in the website by adding more keywords in that to get ranked Google search engine has changed it algorithm to Link Specific. That if we get an hyperlink recommendation from another website google take it as a recommendation. On the basis of the no of links received from another website the webpage got ranked. By this SEO technique we can maintain the quality of the webpage. Later on webmasters started misusing this method by they try to get many links from another website they reduced the quality of the page and the users didn't get the necessary results for that page only they want links from another website for the ranking of their webpage. Due to this many websites started to sell the links for money.

Later on the Google adopt a new method called Quality Link Specific. Or in other word called Page Rank. This a ranking method that the websites only get a link from website that has page rank otherwise it will not get ranked by Google. Later on the websites that has page ranks started giving links to other websites to stop this Passing The Juice was introduced. But in this method equity is passing through the link when website provides this link to another website. So that Google later on introduce an attribute called no follow attribute. "Rel=no follow" by this the equity is not passed through the link.

CHANGES OCCUR IN 2009

In this year of 2009 there were many changes happened in the field of SEO. Google search engine introduced personalize search result, Google suggest. And became more interactive and more user friendly for user. Thus Google has become a personal assistant for the user. The ranking was considered by the interaction of the user with the website. They started collecting data and established data centers. More number of user interactions increasing the chance of getting ranked by the Google. Then the ranking according to the number of people visiting the site, then the number of comments and subscribers, and how much time the user spends on that particular website these things can increase the ranking of the webpage.

CHANGES OCCUR IN 2010

The main changes occur in Google search engine was the introduction of Social Media Signal Update. The main use of this update is to rank the web page or blog post that we had shared in this social medias like face book, twitter etc.  Because that time social media was widely used by the people. People spend more time in Social Media by this the crowd and organic traffic was high in Social Medias. So the website that shared on Social Medias has more chance to get ranked high. Soon this was understood by the webmasters and webmasters tries to depend on this Social Medias as a platform for their websites to get high ranking. Then the social media was used by every people so that there was variations occur in ranking of websites. So Google was updated this by, Only the ranking increased when an influential or authority valued person (person having more like and subscribers in social media) interacts with that website. So that it will get more interactions (likes, shares etc.)from the followers of that influential person it will help the website to rank high.